Alright, here’s the thing—last-minute bookings are like bonus cash, but only if you play it right. You don’t wanna drop your prices so low you’re practically giving the place away, but you do wanna fill those empty nights. Let me break it down for you.
1. Flex Your Pricing Smarts
If it’s the day before and your calendar’s got gaps, adjust your pricing to make it tempting. You don’t have to slash your rates like it’s a clearance sale—just sweeten the deal a bit.
Pro Tip: Use dynamic pricing tools like PriceLabs or Beyond Pricing. These tools can help you tweak rates based on demand without the guesswork.
2. Turn on Instant Booking
People booking last minute don’t have time to wait for you to approve their stay. Enable Instant Booking and make sure your listing’s calendar is accurate. When guests see “Available Now,” they’ll jump on it faster than a hot new sneaker drop.
3. Offer a Little Extra
Sweeten the pot with perks that stand out. Last-minute guests often appreciate thoughtful gestures like:
- Free early check-in or late check-out.
- A welcome snack or drink waiting for them.
- A quick local guide to the best nearby eats or activities.
These little things make them feel like they hit the jackpot.
4. Promotions Are Your Friend
Run a quick promotion to grab attention. Airbnb’s special offer feature lets you drop the price for specific dates. Don’t go overboard—just enough to make your place stand out.
Example: “15% Off for Last-Minute Bookings This Weekend!”
5. Be Quick with Responses
Last-minute guests are probably stressed, so don’t leave ‘em hanging. Respond fast and with all the info they’ll need—check-in instructions, Wi-Fi details, parking info. Keep it smooth and easy.
Pro Move: Use message templates to save time and ensure you don’t miss any key details.
6. Update Your Photos and Description
Last-minute bookers are skimming listings. Make sure your photos are sharp and your description highlights what’s great about your place—fast Wi-Fi, cozy vibes, easy check-in. Sell the dream.
Example Description Highlight: “Perfect for a quick getaway! Steps from the best local spots, with free parking and self-check-in.”
7. Highlight Flexible Cancellation Policies
If your cancellation policy is flexible, shout it out. Last-minute guests will appreciate the peace of mind knowing they won’t lose their cash if plans change.
Pro Tip: Include a line in your listing like, “Book with confidence—flexible cancellation available!”
8. Promote on Social Media
Got a following? Use social media to let people know you’ve got availability. Post a few pics and throw up a story with a catchy caption like, “Last-minute getaway? We’ve got you covered this weekend—book now!”
9. Keep Your Calendar Clean
Nothing’s worse than showing availability when you’re not actually open. Double-check your calendar regularly so you don’t end up with double bookings or awkward cancellations.
10. Follow Up for Reviews
Even if it’s a quick stay, a glowing review can help your listing shine for future bookings. After check-out, send a friendly follow-up.
Example Message: “Thanks for staying! We hope you enjoyed your visit. If you have a moment, we’d love a review. It really helps us out!”
Play these strategies right, and you’ll turn those last-minute gaps into steady revenue without sacrificing your bottom line. That’s how you keep your hustle strong and your bookings steady.
